Epoxy Colorado is an SEO client of mine that installs epoxy and polyaspartic floor coatings all across the front range in Colorado.
Purpose
Local SEO Campaign to Boost Organic Traffic and Conversions
Year
2022 - Present
Services
SEO
Web Design
Timeline
Ongoing
SEO is more than just data analysis.
When I first took on this campaign, I was challenged with their poor website design and user experience. I took what they had and completely redesigned their website and UX to take on a modern look and feel while implementing important SEO tactics.
Working within the realms of their budget, I am continuously adding content to their website in the form of city landing pages, blog posts, testimonials, and photos. Their organic traffic has seen substantial growth since I initiated my campaign work.
3-Month Historical Comparison
The Numbers Don't Lie
See below how much their organic statistics have grown in a comparison from the past 3 months versus the previous 3 months. (Current data Sampled from 12/13/2022 — 3/12/2023)
+12.84% Growth
Search Impressions
The number of times a page was shown to users in Google search results.
+13.76% Growth
Search Clicks
The number of times a user clicked on a page from a Google search.
+10.5% Growth
Website Users
The number of unique users who visited the website.
Analytical Data
These are screenshots from Google Search Console and Google Analytics to show the organic growth in the past 3 months compared to the previous 3-month period.
Speed Improvements
Since rebuilding their website, I have made several improvements to the overall performance. See below for a before and after using Google Page Speed Insights.
